777cm Privacy Policy —
How We Handle Your Personal Data

This Privacy Policy is issued by 777cm ("the Company," "we," "us," "our"), the operator of the online gaming platform available at 777cm.bio ("the Platform"). 777cm acts as the data controller in respect of all personal information collected from users ("you," "your") of the Platform.

As a data controller, 777cm determines the purposes and means by which your personal data is processed. This policy applies to all personal data collected through your use of the 777cm website, account system, gaming services, customer support channels, and promotional communications.

If you have any questions about this Privacy Policy or about how 777cm handles your personal data, you may contact our team at any time. Contact details are provided in Section 15 of this document.

777cm collects several categories of personal data depending on how you interact with the platform. The categories are described below:

2.1 Identity & Contact Data

2.2 Sensitive Data. 777cm does not intentionally collect sensitive personal data (such as biometric data, health information, religious beliefs, or political opinions). However, if you voluntarily disclose such information — for example, when requesting self-exclusion for health reasons — that information will be handled with the highest level of confidentiality.

777cm collects your personal data through the following channels:

• Direct submission: When you register a 777cm account, complete our verification process, make a deposit or withdrawal, contact customer support, or respond to a promotional survey.
• Automated technical collection: When you visit or use the 777cm platform, our servers automatically record technical data including your IP address, device type, browser version, pages visited, session duration, and click patterns. This data is collected using server logs and — where applicable — cookies (see Section 7).
• Third-party payment processors: When you transact via JazzCash, EasyPaisa, HBL, UBL, or Meezan Bank, those processors may share relevant transaction confirmation data with 777cm to verify successful deposits and authorise withdrawals.
• Identity verification services: As part of our KYC (Know Your Customer) and age verification obligations under our gaming licence, 777cm may use third-party identity verification services to cross-check the identity documents you provide. These services return a verification result to 777cm; they do not retain your documents independently.
• Fraud detection systems: Automated fraud detection tools may analyse behavioural patterns, login locations, and transaction data to flag potentially suspicious activity on the platform.

777cm processes your personal data for the following specific purposes:

• Account creation and management: To register your account, verify your identity and age (21+ requirement), maintain your account records, and process your 777cm Login credentials securely.
• Service delivery: To provide access to cricket betting, live casino games, video slots, Happy Fishing arcade games, and all other platform features. Without processing your data, we cannot deliver these services.
• Financial transactions: To process PKR deposits via JazzCash, EasyPaisa, and bank transfer, and to process withdrawal requests to your verified payment method. Financial data is also retained for accounting, audit, and regulatory compliance purposes.
• Legal and regulatory compliance: 777cm is required under its international gaming licence to maintain records for AML (anti-money laundering) compliance, responsible gaming obligations, and regulatory audit purposes. We are legally obligated to retain certain data for specified minimum periods regardless of your preferences.
• Responsible gaming: To monitor gaming patterns and — where indicators of problem gambling are detected — to trigger responsible gaming interventions such as account alerts, support outreach, or, where required by our licence, mandatory account restrictions.
• Fraud prevention and security: To detect, investigate, and prevent fraud, money laundering, account hacking, bonus abuse, and other prohibited activities on the platform.
• Customer support: To respond to your queries, complaints, and account-related requests through our 24/7 English-language support team.
• Marketing communications (with consent): Where you have opted in, to send you promotional emails or account notifications about bonuses, PSL cricket offers, free spins, and other 777cm promotions. You may withdraw consent at any time.
• Platform improvement: Aggregated, anonymised technical data is used to analyse platform performance, identify bugs, and improve the 777cm user experience across mobile and desktop devices.

777cm processes your personal data on the following legal bases, depending on the processing activity:

• Contract performance: Processing necessary to fulfil the agreement between you and 777cm — including account management, game access, and payment processing — is carried out on the basis of contractual necessity.
• Legal obligation: Processing required for AML compliance, age verification, responsible gaming obligations, and regulatory record-keeping is carried out on the basis of compliance with legal requirements imposed by our gaming licence and applicable law.
• Legitimate interests: Processing for fraud detection, platform security, customer support quality assurance, and anonymised analytics is carried out on the basis of 777cm's legitimate business interests, where those interests are not overridden by your rights.
• Consent: Processing for optional marketing communications is carried out only where you have provided clear, specific consent. You may withdraw consent at any time with immediate effect on future processing for that purpose.

777cm does not sell your personal data. We may share your information with third parties only in the following limited circumstances:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment service providers receive the minimum personal and financial data necessary to process your transactions. These providers operate under their own privacy policies and data security standards.
• Identity verification providers: Third-party KYC and age verification services receive your identity document data solely for verification purposes under contractual arrangements that prohibit their use of your data for any other purpose.
• Game software providers: Certified third-party game suppliers that provide slots, live dealer games, and arcade content to 777cm may receive anonymised session data for game performance purposes. They do not receive your personally identifiable information.
• Regulatory authorities: 777cm may be required to disclose your personal data to its licensing authority, a government body, law enforcement agency, or court in response to a lawful request, court order, or regulatory investigation. 777cm will not contest lawfully issued orders.
• Fraud prevention agencies: Where 777cm has reasonable grounds to suspect fraud or money laundering, relevant data may be shared with fraud prevention agencies or other licensed gaming operators through industry fraud-sharing schemes.
• Professional advisers: Legal counsel, accountants, and auditors engaged by 777cm may access relevant personal data in the course of providing professional services, subject to confidentiality obligations.

777cm uses cookies and similar tracking technologies to operate and improve the platform. A cookie is a small text file placed on your device when you visit a website. Cookies serve several functions on the 777cm platform:

• Essential / session cookies: These are strictly necessary to operate the platform — they maintain your logged-in session, remember your account preferences, and ensure the gaming interface functions correctly. These cannot be disabled without preventing core platform functions from working.
• Analytics cookies: Anonymised usage data is collected to understand how players navigate the 777cm platform — which games are most popular, where users encounter difficulties, and how mobile versus desktop usage differs. This data is aggregated and does not identify individual users.
• Security cookies: Used to detect unusual login patterns, protect against cross-site request forgery (CSRF), and support the platform's fraud detection systems.

You can manage cookie preferences through your browser settings. Disabling essential cookies will impair or prevent your use of the 777cm platform. Disabling analytics cookies will not affect your gaming experience but will limit 777cm's ability to identify and fix usability issues.

777cm retains your personal data for as long as is necessary to fulfil the purposes described in this policy, unless a longer retention period is required or permitted by applicable law or our regulatory obligations.

• Active accounts: Personal data associated with an active 777cm account is retained for the duration of your account's existence plus a post-closure period as required by our gaming licence.
• AML records: Transaction records and identity verification data are retained for the minimum period prescribed by applicable anti-money laundering regulations — typically a minimum of five years from the date of the transaction or account closure, whichever is later.
• Support communications: Customer support correspondence is retained for up to three years after the resolution of the relevant issue, to support quality assurance and in case of subsequent disputes.
• Marketing data: Where you have opted in to marketing communications, your contact preferences are retained until you opt out. On opt-out, your details are removed from active marketing lists within a reasonable period.

When data is no longer required and no legal obligation requires its retention, 777cm will securely delete or anonymise it.

777cm takes the security of your personal data seriously and implements appropriate technical and organisational measures to protect it against unauthorised access, disclosure, alteration, and destruction. These measures include:

• SSL/TLS encryption: All data transmitted between your device and 777cm servers is encrypted in transit using industry-standard SSL/TLS protocols. This protects your login credentials, financial data, and personal information from interception.
• Password hashing: Your 777cm account password is never stored in plain text. It is processed through a cryptographic hashing algorithm before storage, meaning that even 777cm employees cannot read your password.
• Access controls: Access to personal data within the 777cm organisation is restricted on a need-to-know basis. Staff members only access the personal data necessary for their specific role, and all access is logged.
• Session management: 777cm implements automatic session timeout for inactive logged-in accounts to reduce the risk of unauthorised access via unattended devices.
• Regular security review: 777cm's technical infrastructure is subject to regular security reviews and penetration testing to identify and remediate vulnerabilities before they can be exploited.

Subject to applicable law and certain regulatory limitations, you hold the following rights in respect of the personal data that 777cm processes about you:

• Right of access: You have the right to request a copy of the personal data that 777cm holds about you, along with information about how it is being used.
• Right to rectification: If any personal data that 777cm holds about you is inaccurate or incomplete, you have the right to request that it be corrected or completed.
• Right to erasure: In certain circumstances, you have the right to request that 777cm delete your personal data. This right does not apply where 777cm is legally required to retain the data — for example, for AML regulatory compliance purposes.
• Right to restrict processing: You may request that 777cm restrict the processing of your personal data in certain circumstances — for example, if you contest the accuracy of the data while 777cm verifies it.
• Right to object: You have the right to object to processing of your personal data that is based on 777cm's legitimate interests, including profiling for fraud detection purposes. 777cm will cease such processing unless it can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on your consent (such as marketing emails), you may withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
• Right to data portability: Where processing is based on consent or contract and carried out by automated means, you may request that 777cm provide your personal data in a structured, commonly used, machine-readable format.

To exercise any of these rights, please contact the 777cm support team using the details in Section 15. 777cm will respond to valid requests within a reasonable timeframe, typically within 30 days, and will not charge a fee for standard requests.

777cm's gaming platform is strictly for individuals aged 21 years or older. The platform is not directed at, designed for, or intended to be used by anyone under the age of 21. 777cm does not knowingly collect personal data from individuals under this age.

Age verification is conducted at the point of account registration and may be repeated at the point of withdrawal or if 777cm has reason to question a player's stated age. Where identity documents are requested and reveal that the account holder is under 21, the account will be immediately closed, any balance may be returned (subject to verification that no fraudulent activity occurred), and the matter may be referred to our licensing authority.

As an internationally licensed online gaming operator, 777cm's infrastructure — including data storage servers, payment processing systems, and third-party service providers — may be located in countries outside Pakistan. When your personal data is transferred outside of your country of residence, 777cm takes steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to the protections applicable in your home jurisdiction.

Safeguards for international data transfers employed by 777cm include contractual data processing agreements with all third-party data processors, requiring them to implement and maintain data security standards consistent with those described in this Privacy Policy.

If you have concerns about the international transfer of your personal data, you may contact the 777cm privacy team using the details in Section 15.

The 777cm platform integrates with a number of third-party services to deliver its full range of features. These third parties include game software providers, payment processors, identity verification services, and customer support infrastructure providers. Each of these third parties operates under its own privacy policy and data security framework, subject to the contractual protections 777cm puts in place.

777cm is not responsible for the privacy practices of third-party services that operate outside the 777cm platform — for example, the JazzCash or EasyPaisa apps through which you may initiate a deposit. We encourage you to read the privacy policies of any third-party service you interact with in connection with your 777cm account.

777cm does not embed third-party advertising networks, social media tracking pixels, or behavioural advertising technologies on the platform that would result in your personal data being shared with advertising platforms without your knowledge.

777cm may update this Privacy Policy from time to time to reflect changes in our data practices, changes in applicable law, new services offered on the platform, or guidance from our regulatory authority. When material changes are made — those that significantly affect your rights or the way your data is processed — 777cm will make reasonable efforts to notify registered players via email or an in-account notification before the change takes effect.

For minor updates (such as clarifications, corrections, or changes that do not materially alter your data rights), 777cm may update this page without individual notification. The effective date shown at the top of this policy will be updated to reflect the date of the most recent revision.

Your continued use of the 777cm platform after a revised Privacy Policy has been published constitutes your acceptance of the updated terms. If you do not agree with a material change to this policy, you may close your account before the change takes effect.

If you have any questions about this Privacy Policy, wish to exercise any of your data rights, want to report a suspected privacy breach, or need to raise any concern about how 777cm handles your personal information, please contact our support team:

Email: [email protected]
Support Hours: 24 hours a day, 7 days a week, 365 days a year
Language: English
Response Time: Data rights requests acknowledged within 5 business days; substantive response within 30 days

When submitting a data rights request, please provide your registered 777cm mobile number, your full name as registered on the account, and a clear description of your request so our team can locate your records and process your request efficiently.